BEWARE! Don’t Sell SEO As A Digital Marketing Agency.
One of the biggest mistakes that I have ever made was selling SEO services for low monthly retainers.
Because of this, I ended up getting a bunch of dissatisfied clients who eventually fired me for providing little to no results. This was a case of over promising and not having the budget available to implement the proper SEO.
But in reality, if you are selling to lower ticket clients, you may want to consider selling just a piece of the SEO service or create a product that entails certain pieces of SEO.
The term “full-service SEO” generally comes with a higher price tag due to the intensity of developing a proper SEO campaign. What you need to do is productize your offering, add in a few pieces of the SEO and create a package around that.
The most successful agencies know the work it takes to implement the right SEO, therefore, they create the small, medium, and large packages for their clients It is impossible to sell full-service SEO for $1,000, trust me I have tried and have failed miserably.
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