Many people play the guessing game when it comes to getting clients. They feel that just because they bought a program, they can now demand high prices from clients.

In this video, I cover exactly why you should do the opposite and instead start focusing on the relationship of that client to start growing. You need to follow the value ladder. The value ladder is a concept in which you entice your customer to start spending more money with you by building a relationship.

By allowing them the option to give you a low ticket item, they get to see you perform with just a little bit of money. Based on that performance, they are more likely to spend more money with you in exchange. If they can trust you with a small amount of money, they should be able to trust you with a large sum.



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