Getting more clients can seem like a pain in the butt, but what if you could just rank keyword terms and start generating inbound leads for your business.
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Over the last year I have used SEO on my own website to grow my personal agency business 10 fold, and in this video, I want to show you exactly how you can do it too.
The first step to doing so is to qualify a keyword, is that keyword difficult to rank for? Is it difficult to rank for? What is the competition?
Once you have some keyword qualified, throw them into an excel spreadsheet and list the keywords that are most important for your business. These keywords should be in line with your domain authority so you’re not ranking for keywords outside of your realm.
A good way to gauge this is by using keyword difficulty when performing the keyword research Find keywords that are a long tail and hyper-relevant to your business.
For example, if you’re an automotive shop, instead of trying to rank for keywords like, “auto shop Austin tx” try and rank for phrases such as “transmission repair shop Austin tx”. Getting more specific with your keywords will result in a higher CTR and conversion rate.
Once you have identified your keywords, it is now time to create the content necessary to rank for them. One of my favorite methods of doing so is scoping out what the competitor is actually ranking with and actually just beating them.
By doing this, you’re taking a well-educated approach of what it actually takes to rank a site. Many times you can include a higher keyword density, longer-form content, and get more links to your page to outrank the competitor.
This allows you to overdo the competitor resulting in a higher SERP ranking. If you’re working with a local website, this becomes extremely effective due to the fact of lower difficulty keywords.
Local SEO all comes down to who’s website has the most power. If yours has more links pointing to it (relevant quality links) it will result in a higher search ranking and overall more quality impressions in the Google search engine.
Please enjoy and watch the video and I hope to see you soon 🙂